Another's wasted investment is as disturbing as one's own

Auntie's choice THAT human beings often continue to pour money into bad projects because they have already invested in them and cannot bring themselves to lose that investment is well known. Indeed the sunk-cost fallacy, as this phenomenon is called, is frequently cited as an example of people failing to behave in the "rational" way that classical economics suggests they should. Though the exact psychological underpinning of the sunk-cost fallacy is debated, it might reasonably be expected to ap...