Samantha Bee’s apology for calling Ivanka Trump a “feckless c–t” was too little, too late for sponsor Autotrader. The “Full Frontal” host can’t really afford to lose any more advertisers, because based on the below TV ratings, TBS has already absorbed a blow in ad revenue generated by her weekly time slot. Year-to-date, Bee’s Nielsen ratings are down 34 percent among adults ages 18-49, which is the demographic most-coveted by primetime advertisers. Isolating just millennials, a l...
Samantha Bee Can't Afford to Lose Any (More) Sponsors - Just Look at Her TV Ratings
The Wrap - 31 May 2018 21:30
Samantha Bee’s apology for calling Ivanka Trump a “feckless c–t” was too little, too late for sponsor Autotrader. The “Full Frontal” host can’t really afford to lose any more advertisers, because based on the below TV ratings, TBS has already absorbed a blow in ad revenue generated by her weekly time slot. Year-to-date, Bee’s Nielsen ratings are down 34 percent among adults ages 18-49, which is the demographic most-coveted by primetime advertisers. Isolating just millennials, a l...
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