TGI Friday's AI-powered marketing drives $150 million (with virtual bartenders and more)

VB EVENT: Restaurant chain TGI Fridays has used AI to double its off-premise business over the last year — and is seeing such fast growth that the company has struggled to keep up. Sherif Mityas, TGI Fridays’ chief experience officer, said the company’s off-premise business — or business that comes from customers that engage with it outside of its […]