The former CMO of Progress Software tells the story of how she transformed marketing to become more accountable, generating $17M in new revenue for the company. Melissa Puls offers B2B marketers specific advice on driving lead gen that connects to measurable business results.
How To Transform Marketing Into A Revenue-Generating Accountability Function
Forbes - 17 Jun 2018 00:46
The former CMO of Progress Software tells the story of how she transformed marketing to become more accountable, generating $17M in new revenue for the company. Melissa Puls offers B2B marketers specific advice on driving lead gen that connects to measurable business results.
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