PUMA Basketball Relaunches with JAY-Z as President of Operations

PUMA Basketball is back! The German sportswear brand announced it's return to the hardwood today with a number of headlines, including the signing of JAY-Z as its president of basketball operations. According to PUMA's global director of brand and marketing, Adam Petrick, via Complex, JAY will have a hand in selecting endorsees as well as assisting with the overall concept and direction of the brand. "What's important to him on a day like today is that it's clear we're making a serious push with...