TGI Fridays' $150 million AI strategy: Outsource, stupid!

VB EVENT: Restaurant chain TGI Friday's (TGIF) used AI at many levels of its marketing operations to double its off-premise sales in just the last year — adding up to $150 million in revenue, according to VentureBeat’s estimates. The strategy included using three main software tools, each of which leverages a different sort of AI: Amperity, Aqua: […]