Change health messaging to focus on potential impact to help stop the next pandemic

(City University London) Changing public health messaging to focus on the impact of our actions -- for example the potentially harmful impact of infecting a colleague with a cold, rather than whether we will infect them if we go into work in the first place -- could have significant implications for how we deal with global threats, according to a new study from City University of London, the Oxford Martin School (University of Oxford), and Yale University.