If you're one of those people who wait in line for sneaker drops, prioritize a flash sale over getting to work on time, or buy cult fashion items just to resell them, then you probably knew that streetwear brand Supreme's latest drop would make the cover of the New York Post. It was a deal as calculated and lucrative as all of the streetwear brand's collaborations -- in terms of branded content (see also: generic advertising) to launch its fall 2018 collection, at least -- but, this time, before...
If you're one of those people who wait in line for sneaker drops, prioritize a flash sale over getting to work on time, or buy cult fashion items just to resell them, then you probably knew that streetwear brand Supreme's latest drop would make the cover of the New York Post. It was a deal as calculated and lucrative as all of the streetwear brand's collaborations -- in terms of branded content (see also: generic advertising) to launch its fall 2018 collection, at least -- but, this time, before...
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