Liftoff: Females are 79% more likely to make in-app purchases in mobile games

EXCLUSIVE: Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user acquisition firm Liftoff. That’s just one piece of data in the Liftoff 2018 Mobile Gaming Apps Report, based on 46.7 billion impressions and other data collected from June 1, 2017 to […]