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The Brand New Roman Font Serves as a Clever Statement on Consumerism Looking to make a clever statement on the consumerism that surrounds us, digital studio Hello Velocity put together a typeface utilizing corporate company logos. Brand New Roman font serves to bring what Hello Velocity is calling "thought-provoking internet experiences." Installing the font as part of a Chrome or Firefox plugin, entire web pages are turned into functional commercials replacing text with a readable mashup of branding. Highlighting how ingrained companies are in our lives, the typ...
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