Nike Stock Prices Take a Hit Following Kaepernick Ad Controversy

Nike continues to court controversy, with its Colin Kaepernick-starring "Just Do It" campaign initiating a firestorm on social media. Unlike the backlash over the recent Matthew M. Williams and South African racism altercations, however, the sportswear giant has immediately felt the weight of its actions. Though the Kaepernick ad has received widespread praise, it has also become the subject of intense scrutiny; #boycottNike was trending on Twitter shortly after the reveal. As the hashtag gained...