Hypebeast -
10 Sep 2018 17:35

To celebrate its 20th anniversary, PUMA is set to release its cult-favorite runner from 1998, the CELL Endura, later this fall season. Back in the '90s, sneakers that showcased the inner-workings of its cushioning technologies were sweeping the international footwear market. It was a blend of bold styling and functional performance that appealed to both athletes and style-driven consumers, sparking what we now refer to as the "lifestyle" sector of the industry. Many brands attempted to tap into ...
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