Why didn't Apple announce new iPads or Macs at its Gather Round event?

Since iOS 12 and macOS Mojave both got their final release dates at Apple’s special Gather Round event today, you might be wondering why the long-rumored new iPad Pros and Macs didn’t get any stage time in Cupertino. There’s a single, undeniably correct one-word answer to that question: Marketing. Every year since Apple became a […]