HYP3R lands $17 million to geofence the world, including moving targets

Location-based marketing is still largely misunderstood. The vast majority of applications trigger an ad or campaign based on the position of the blue dot on your phone, without much in the way of context, segmentation, or an understanding of the actual retail or travel location you’re visiting. Today, a location-based marketing startup, HYP3R, has announced $17 […]