Middle Fingers & Flame Patterns Inform Life's a Beach FW18

In line with the brand's Spring/Summer 2018 collection, Life's a Beach serves up more colorful layers for Fall/Winter 2018. The brainchild of Jeff Theodorakis and Mark & Brian Simo, Life's a Beach was revived in 2013 by Palace's Greg Finch, reinventing the brand's playful graphics for a new generation. Appearing on the rear of long-sleeved shirts, the sleeves of reversible bomber jackets and the front of a curved brim hat, the "LIFE'S A BEACH" branding is rendered large enough that it nearly bec...