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Why Do All New Fashion Logos Look the Same?

Hypebeast - 20 Sep 2018 17:20
Why Do All New Fashion Logos Look the Same? Earlier this month, French luxury house CELINE changed its logo. The accent on the 'E' was gone and the spacing between the letters had been tightened, all to give the new branding a "simplified and more balanced proportion," according to CELINE. The move came ahead of Hedi Slimane's first show for the house, and meant that CELINE became the latest brand to unveil a new sans-serif, minimalist logo. The rebranding by new Creative Directors isn't new. Back in 2012, Slimane dropped the "Yves" from ...
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