Brands are beginning to come round to the idea that female sports can pull in huge audiences and plenty of potential customers When Forbes released their list of the 100 highest-paid athletes, it came as a shock to many that not a single woman made the lineup. Not even Serena Williams, who is in the headlines even when she's not playing. Many of the male athletes on the list did not top the list because of how much they earn on the field or court: their riches stem from how much they make in end...
Naomi Osaka's $8.5m Adidas deal shows being a female athlete can pay
The Guardian - 22 Sep 2018 11:00
Brands are beginning to come round to the idea that female sports can pull in huge audiences and plenty of potential customers When Forbes released their list of the 100 highest-paid athletes, it came as a shock to many that not a single woman made the lineup. Not even Serena Williams, who is in the headlines even when she's not playing. Many of the male athletes on the list did not top the list because of how much they earn on the field or court: their riches stem from how much they make in end...
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