Launching watches on Kickstarter has become successful for new watch brands, so successful in fact that an established Swiss luxury watch brand, Formex SA, now offers its newest model via the crowdfunding platform. The campaign has raised over 500% of their target for the new Formex Essence watch.
New 'Financing Model' For Swiss Luxury Watch Industry By Formex, Smashes Crowdfund Target
Forbes - 28 Sep 2018 20:32
Launching watches on Kickstarter has become successful for new watch brands, so successful in fact that an established Swiss luxury watch brand, Formex SA, now offers its newest model via the crowdfunding platform. The campaign has raised over 500% of their target for the new Formex Essence watch.
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