PUMA Announces CELL Lab Sessions at HYPEFEST with a $4,000 USD Prize

Earlier in the week we shared that PUMA will be launching exclusive colorways of its CELL Endura and Venom models at this weekend's inaugural HYPEFEST. Today, the German brand expands its engagement towards HYPEFEST guests with the announcement of an official booth activation. Within the experience a select amount of guests will be able to the PUMA CELL Lab where they'll join in on design sessions with the CELL Endura or CELL Venom being the canvas of choice. Participants will be joined by PUMA ...