PUMA Taps Rapper Ghetts to Front Its Latest Campaign for the CELL Endura

Recently reissuing its referential CELL Endura, sneaker stood at the pique of innovative advancements in the '90s. sneaker has been updated to create a sleeker overall shape, seen modeled by grime rapper Ghetts, who, fresh from his latest album release, discusses the influence the '90s had on fashion. "There has been a big resurgence of the '90s, with trainers, it's not like you see it just as a throwback, you want them. They're bringing back sick memories," he says. "PUMA... the old-school tenn...