Louis Vuitton Opens a Pop-Up For Virgil Abloh's SS19 Debut Collection

To celebrate the release of Virgil Abloh's Spring/Summer 2019 debut collection, Louis Vuitton recently opened a pop-up store in Mayfair, London. Following the inspiration of the seasonal range, the 2000 sq ft retail experience is based around The Wizard of Oz and the color range found in the concept of light prisms. Upon entering the townhouse, clients are directed up a Yellow Brick Road staircase that leads to a giant luminescent trunk, followed by wild forests and poppy fields taken from the i...