Nike Signs Endorsement Deal with 'League of Legends' Player Uzi

Nike has signed an official endorsement with pro League of Legends player Jian "Uzi" Zihao. This is the first time that Nike has partnered with an eSports professional player. The bot-lane player for the Chinese team Royal Never Give Up will partner alongside LeBron James' new "Dribble &" campaign. The discovery was made on Nike's international Weibo page where the player and other partnered individuals were found featured alongside James. The partnership comes while the title is undergoing its ...