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Photokina 2018: Fujifilm interview - 'we'll never go full-frame' Toshihisa Iida, General Manager of Fujifilm's Optical Device and Electronic Imaging Products Division pictured at the Photokina trade show in Cologne, Germany last month. At this year's Photokina show in Cologne, Germany we spoke to senior executives from several major camera and lens manufacturers. Among them was Toshihisa Iida of Fujifilm, who told us about the future of his company's medium-format lineup, the challenges of 100MP and why Fujifilm will never make a full-frame camera. Photokina ...
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