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Frank Cooke Is Bringing a New Energy to Sneaker Culture If you're a Jordan Brand enthusiast, then you've likely heard or seen the moniker "NRG" [read as Energy] accompany a pair of hyped sneakers. Over the years, the NRG has helped notable cultural figures like Travis Scott, Don C, Virgil Abloh, Aleali May and many others actualize their collaborative Air Jordans, each with a unique storytelling element that invites the wearer into the mind of its guest designer. The impact of these projects reverberates throughout Jordan Brand, maintaining its longs...
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