Carlings Launches Digital-Only Capsule Collection

Scandinavian retailer Carlings has launched a new capsule that only exists digitally. Titled "Neo-Ex," the collection works by users uploading a posed picture of themselves. Once the picture has been uploaded, and the digital pieces purchased, Carlings' team of 3D designers fit the clothes to the image to make it appear that the user is wearing the pieces in real life. As well as being influenced by the impact of social media, "Neo-Ex" is also intended to reduce waste. Due to being digital-only,...