Juventus Signs New $465M USD Partnership With adidas

Series A champions Juventus have just announced a new partnership deal with German giant adidas valued at €408 million EUR (approximately $465 million USD). Juventus' original deal with adidas was set to expire in June 2021, and has been ongoing since 2015. This new deal agreed between the two entities will start next season and run through until June 30, 2027. A €15M EUR (approximately $17 USD) bonus from adidas has also been rewarded to the club for their strong showing this past year. "Ju...