Refinery29 -
27 Dec 2018 22:58

Remember when Selena Gomez arrived at the 2017 American Music Awards with a brand new platinum blonde bob? In a matter of hours, the superstar had traded in her signature, deep brunette color for a shade of rooty, icy white that was eventually dubbed "Nirvana blonde." Twitter was clogged with tweets and your local salon's phone was blowing up because, suddenly, everyone wanted to bleach their hair -- and expected to do so overnight. Turns out, going that blonde isn't as simple as it seems. Still...
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