Today, Nike unveiled the Adapt BB, bringing the HyperAdapt's power-lacing system to the basketball court. The aforementioned tech will be powered by a mobile app with continually updated firmware to offer an array of truly custom fits. "We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes," says Eric Avar, Nike VP Creative Director of Innovation. "During a normal basketball game the athlete's foot changes and the ability to ...
Today, Nike unveiled the Adapt BB, bringing the HyperAdapt's power-lacing system to the basketball court. The aforementioned tech will be powered by a mobile app with continually updated firmware to offer an array of truly custom fits. "We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes," says Eric Avar, Nike VP Creative Director of Innovation. "During a normal basketball game the athlete's foot changes and the ability to ...
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