KITH x Versace Take Collaborative Experience to Cha Cha Matcha

After revealing campaigns starring Bella Hadid and Lucky Blue Smith, KITH and Versace take their collaboration to New York's Cha Cha Matcha. Ronnie Fieg provided details around the origin of the partnership, citing his admiration for the cafe's business model and discovering that he held the same values as Cha Cha's founder Matthew Morton. Fieg also mentions how matcha is an important aspect of his life, serving as his source of caffeine to power through long days. The pop-up includes hot and co...