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Once upon a time, we picked out mattresses in a maybe hour-long visit to a mattress store. Now, with the advent of beds-in-a-box and direct-to-consumer, online-first companies, where you rest your head at night feels like more of a a lifestyle choice. Parachute now sells mattresses that vibe with their all-natural, California aesthetic. Casper, which started with the one perfect mattress model, has expanded their line to include sheets and pillows and even sells a lamp that touts better sleep. E...
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