No Joke: Fujifilm paper and film products to get massive price increase on April 1st

Fujifilm plans to increase its prices substantially on a day when customers are least likely to believe it: April Fool's Day. The price increase will affect the company's film and paper products globally starting on April 1, Fujifilm announced on Monday. Though price increases will vary based on market, photographers can expect a minimum 30% increase in film cost and 'double-digit percentage' photographic paper price increases. In the company's announcement, Fujifilm President Kenji Sukeno expla...