Consumer behavior does not always follow a clear and predictable path. Martyn R. Lewis, author of "How Customers Buy...& Why They Don't", help retailers better understand customer motivation and avoid some common pitfalls in this interview with Forbes.
Consumer behavior does not always follow a clear and predictable path. Martyn R. Lewis, author of "How Customers Buy...& Why They Don't", help retailers better understand customer motivation and avoid some common pitfalls in this interview with Forbes.
Share this Article
Recommended