10 years ago, Sun Bum introduced a vinyl figurine depicting its stoic, sunglasses-clad ape mascot, "Sonny." Part of the long list of core values that complement its lifestyle aesthetics, the conception of the beach-bum simian was a nod to the collectible memorabilia that the likes of Kaws and BE@RBRICK were dropping at the time. According to the Founder, Tom Rinks, "When we started the brand we had a bunch of Kid Robot vinyls on our shelves and thought it would be rad to make a logo that could a...
Sun Bum Celebrates 10 Years of Vinyl Figurines With Limited-Edition Series
Hypebeast - 4 Mar 2019 16:26
10 years ago, Sun Bum introduced a vinyl figurine depicting its stoic, sunglasses-clad ape mascot, "Sonny." Part of the long list of core values that complement its lifestyle aesthetics, the conception of the beach-bum simian was a nod to the collectible memorabilia that the likes of Kaws and BE@RBRICK were dropping at the time. According to the Founder, Tom Rinks, "When we started the brand we had a bunch of Kid Robot vinyls on our shelves and thought it would be rad to make a logo that could a...
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