Hypebeast -
24 Mar 2019 00:05
Mood-based music company Endel has made history as creators of the first algorithm to sign a record deal. And not just any record deal, but one with Warner Music Group, which remains one of the Big Three in the music industry. This means Endel's algorithm can count Ed Sheeran, Bruno Mars and Madonna as its labelmates, while it's contracted to release 20 albums this year under Warner's newly-formed Arts Music division. The German tech company uses machine learning to create personalized tracks me...
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