Earth Day with Pokemon GO: A chat with Niantic about Civic & Social Impact

In 2019, Niantic’s got another Earth Day campaign planned. In a manner similar to 2018, Niantic and masses of gamers – Pokemon GO and Ingress included – will head out and clean up the planet. In 68 events and with “countless NGOs” taking part in the celebration, 6.5 tons of garbage were collected – and presumably put into landfills, mostly …