At a recent Forbes event, I talked with a fellow Procter & Gamble alum, Edgar Baum, brand economist and Founder, CEO of Avasta Inc. Baum shared insight on what he calls a CMO knowledge gap and its role in the decline of big companies.
At a recent Forbes event, I talked with a fellow Procter & Gamble alum, Edgar Baum, brand economist and Founder, CEO of Avasta Inc. Baum shared insight on what he calls a CMO knowledge gap and its role in the decline of big companies.
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