John Elliott Takes Us Behind The Scenes of Running a Successful Label

With an initial investment of only $30,000 USD and having access to just a few materials (denim, jersey and French terry) California-native John Elliott turned his high school dream of having his own fashion line into a reality. His inaugural collection launched in 2012, and swiftly piqued the interest of the industry for its refreshing approach to menswear basics with a street lean. Success thrusted Elliott into a frenetic gait that hasn't slowed down since. With each season, he continues to de...