CBS’ coverage of the NCAA Sweet Sixteen (16?) action averaged 7.5 million total viewers and a 2.0 demo rating during Friday primetime, up from Thursday as well as the same night last year (which did 6.5 mil and a 1.8). Breaking it down, LSU/Michigan did 6.6 mil and 1.5 from 8 pm to 9:30, followed […]
CBS’ coverage of the NCAA Sweet Sixteen (16?) action averaged 7.5 million total viewers and a 2.0 demo rating during Friday primetime, up from Thursday as well as the same night last year (which did 6.5 mil and a 1.8). Breaking it down, LSU/Michigan did 6.6 mil and 1.5 from 8 pm to 9:30, followed […]
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