Nike Moves to Trademark the Term "Footware"

As The Fashion Law has pointed out, Nike is seeking to trademark the phrase "Footware." The term will reportedly be used in an overall branding push for the Oregan-based behemoth's cutting-edge "smart" footwear. Shoes like the self-lacing Adapt BB would fall under this terminology, which was covered in the application that Nike submitted to the U.S. Patent and Trademark Office (USPTO). Note that Nike isn't registering the phrase wholesale under a class 25 trademark, which would cover all shoes -...