Levi's and Heron Preston synced up in Los Angeles over the weekend to unveil their new collaboration in honor of the former's 501 Day celebration, held annually on May 20, the birthday of the "original blue jean." The designer and clothing company were joined by the likes of Jaden Smith, Kid Ink and Hailey Bieber (who is seen modeling alongside Preston in the official campaign images) to help kickoff the launch of two reworked pairs of denim. In paying homage to the classic 501 jean, Preston has...
Levi's and Heron Preston synced up in Los Angeles over the weekend to unveil their new collaboration in honor of the former's 501 Day celebration, held annually on May 20, the birthday of the "original blue jean." The designer and clothing company were joined by the likes of Jaden Smith, Kid Ink and Hailey Bieber (who is seen modeling alongside Preston in the official campaign images) to help kickoff the launch of two reworked pairs of denim. In paying homage to the classic 501 jean, Preston has...
Share this Article
Recommended