Harry Styles to Lead Campaign for Gucci's Mémoire d'une Odeur Unisex Fragrance

Gucci follows on from its recent politically-charged Cruise 2020 show at Rome's Capitoline Museums with the announcement of the unisex fragrance, Mémoire d'une Odeur. Alessandro Michele channeled his eclectic designs from Gucci's collection and developed a fragrance which "explores the powers of memories." The fragrance is aimed to be genderless, ageless and inclusive and as a result, was treated to a Glen Luchford-shot campaign headed by Harry Styles. Styles, who recently starred in Gucci's Pr...