The North Face flooded Wikipedia with product images to manipulate Google ranking

Last week, The North Face and ad agency Leo Burnett Tailor Made published a video detailing the company's exploitation of Wikipedia as part of an ad campaign. The exploitation, according to the company's video, involved swapping Wikipedia images of various destinations with new images that prominently featured The North Face gear. The oddly boastful video puts forth the following question: How can a brand be the first on Google without paying anything for it? The rest of the video details how Th...