London Fashion Week: Men's is undergoing a revamp. The branding switch was announced in an article by The Business of Fashion, revealing that it'd teamed up with young agency Superimpose Studio, who'd previously worked with the likes of adidas Originals, Burberry and Childish Gambino, to name a few. "Brands usually come to us because they need an injection of life," Superimpose's Ollie Olanipekun told BoF. The two year plan is a gradual rollout but, more importantly, a small admittance that perh...
London Fashion Week: Men's is undergoing a revamp. The branding switch was announced in an article by The Business of Fashion, revealing that it'd teamed up with young agency Superimpose Studio, who'd previously worked with the likes of adidas Originals, Burberry and Childish Gambino, to name a few. "Brands usually come to us because they need an injection of life," Superimpose's Ollie Olanipekun told BoF. The two year plan is a gradual rollout but, more importantly, a small admittance that perh...
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