A few weeks ago, Apple dropped a staggering ill-advised promoted tweet into my timeline: “With the longest battery life in an iPhone ever, you'll lose power before your iPhone XR will.” I enjoy thinking about death even less than the average person, so my first reaction was that I’m not particularly cheered by a poorly worded suggestion that I’ll probably exit before my technology. My next thought was that Apple had inadvertently provided a solid metaphor for the eternal franchise era: a...
A few weeks ago, Apple dropped a staggering ill-advised promoted tweet into my timeline: “With the longest battery life in an iPhone ever, you'll lose power before your iPhone XR will.” I enjoy thinking about death even less than the average person, so my first reaction was that I’m not particularly cheered by a poorly worded suggestion that I’ll probably exit before my technology. My next thought was that Apple had inadvertently provided a solid metaphor for the eternal franchise era: a...
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