Two key lessons for health tech entrepreneurs from Allbirds founders: 1. understand what customers actually wants (virtue in itself may not be as compelling as you think); 2. incumbents may talk change but tend to embrace incremental improvements (so focus on that, rather than tech wonder).
Two Lessons From Two Shoe Guys: What Allbirds Can Teach Health Tech Entrepreneurs
Forbes - 19 Jun 2019 21:52
Two key lessons for health tech entrepreneurs from Allbirds founders: 1. understand what customers actually wants (virtue in itself may not be as compelling as you think); 2. incumbents may talk change but tend to embrace incremental improvements (so focus on that, rather than tech wonder).
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