Uwe Moebus of Hasselblad - "We have learnt that we should launch products when they are fully developed"

Uwe Moebus, Hasselblad's head of sales for Europe and MD of Germany. Photograph by Damien Demolder. It has been interesting watching Hasselblad's fortunes over the last couple of decades. When I began writing about cameras the V system wasn't called the V system, and the company's medium format film bodies were very popular with high-end amateurs as well as with professional photographers. I suspect that even in those days it was amateurs that contributed the majority of Hasselblad's income, and...