GOAT Sneaker App Officially Launches in China

GOAT has officially launched its sneaker app in China, the company's number one international market, as announced by the brand today. Users in the region will have access to a localized version of the app, as well as a new WeChat Mini Program."We know China is a unique market and if we use the same strategy as the U.S., we'll likely fail," stated Eddy Lu, co-founder and CEO of GOAT Group. "We are building this product with a local team in order to provide the Chinese consumer with a better, mor...