Apple Brings Augmented Reality Outdoors with New Public Art Initiative

Apple's customer community program, Today at Apple, is launching a new public art initiative entitled [AR]T. The creative effort aims to expand the capabilities of augmented reality using AR tools found within the tech giant's devices (ex: iPod Touch). The company teamed up New York City's New Museum to enlist seven diverse creators to make digitally-enhanced works -- all of whom have little-to-no experience of using AR tools. Participants include Chicago-based artist Nick Cave, Swedish animator...