Tumblr has been acquired by WordPress owner Automattic

In May, word surfaced that Verizon was in talks with multiple companies about purchasing Tumblr, the social media platform it acquired with its purchase of Yahoo in 2017. In an announcement today, Automattic, the company that owns WordPress, revealed that it has agreed to purchase Tumblr from Verizon, though the price it paid hasn’t been disclosed. Tumblr, once valued at …