Steve Madden Acquires Minimalist Sneaker Brand Greats

On the heels of Farfetch's major acquisition of New Guards Group, Steve Madden recently announced that it will be acquiring Brooklyn-based sneaker brand Greats to further expand its range of footwear options. Greats was founded in 2014 by Jon Buscemi and Ryan Babenzien who decided to start selling high-quality essential sneakers direct-to-consumer at an affordable price via its website.The direct-to-consumer business model faired well for the company, as it resulted in $1.5 million USD in seed f...